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10X Enterprises

Founder · 10X Enterprises

Franchise Builder. Operating Executive. Systems Strategist.

Helping Entrepreneurs Become CEOs...and Then Fire Themselves.

Talk with Brett See the timeline
Portrait of Brett Payne, founder of 10X Enterprises

From franchise operations to founder freedom

Brett Payne is the founder of 10X Enterprises, an entrepreneur, franchise-development executive, and hands-on business operator based in Springfield, Missouri.

His professional experience spans software leadership, international franchise operations, business development, entrepreneurship, and operational management. He served as Director of US and International Franchise Operations for Classic Rock Coffee, founded the Contender Esports franchise concept, and served as Regional Vice President at United Franchise Group.

Today, Brett also serves as Chief Operating Officer of Mr. Electric of Southwest Missouri. This is a separate executive role where he puts many of the operational leadership, accountability, management systems, and business-improvement principles he teaches through 10X into practice.

His consulting philosophy is straightforward: businesses become more scalable when owners replace personal dependency with documented processes, repeatable training, capable leaders, operational visibility, and carefully implemented technology.

Through 10X Enterprises, Brett helps entrepreneurs build businesses designed to operate beyond the founder's constant daily involvement.

Mr. Electric of Southwest Missouri is Brett's separate executive role. It is not a client, affiliate or partner of 10X Enterprises, and its mention here does not imply endorsement of 10X by Mr. Electric, Neighborly or its ownership.

Professional timeline

Software leadership, franchise operations, founding companies and running one today.

  1. 1993–1998

    Ukraine

    Nonprofit leadership

    Launched 26 university campuses across Ukraine.

  2. 2007–2012

    Endis Inc

    Chief Executive Officer

    Led a UK software company, rising from general manager to CEO.

  3. 2013–2020

    Classic Rock Coffee

    Director of US and International Franchise Operations

    The officer responsible for franchise operations as the brand expanded into 12 international markets.

  4. 2018

    Contender Esports

    Founder

    Founded the Contender Esports gaming-center concept and franchised it across the United States and internationally.

  5. 2024

    10X Enterprises

    Founder

    Founded 10X Enterprises to help entrepreneurs build businesses that run beyond the founder's constant daily involvement.

  6. May 2025

    The Growth Code

    Co-presenter, live event in Branson, Missouri

    Taught the six-part GROWTH Code to business owners.

  7. January–May 2026

    United Franchise Group

    Regional Vice President

    Regional franchise development leadership.

  8. June 2026–present

    Mr. Electric of Southwest Missouri

    Chief Operating Officer

    A separate executive role — his day job — where he applies operational leadership, accountability and management systems every day. Not a 10X client or partner.

The method behind the work

Brett's consulting is organized around the GROWTH Code, his original six-part methodology from his presentations and client work. Each part removes a different kind of dependence on the owner.

Guidebook for Operations

Replicable Training Systems

Optimized Automation

Workflow & Project Management

Time Expansion

High-Impact Marketing

Read the full GROWTH Code walkthrough See how it connects 10X services

The Franchise Freedom Blueprint

Cover of The Franchise Freedom Blueprint by Brett Payne — How to Build, Launch, and Scale a Franchise System Without Becoming the Bottleneck.

How to Build, Launch, and Scale a Franchise System Without Becoming the Bottleneck

Published in 2025, Brett Payne's book explores how business owners can turn their knowledge, operating standards, and everyday processes into systems that others can learn and operate.

The book covers franchise readiness, legal foundations, training, franchise development, network management, international expansion, and long-term succession.

Its central principle extends beyond franchising: a business becomes more independent of its founder when its systems, people, and operations are intentionally designed to work without constant owner intervention.

Explore the book View the Book on Amazon

Experience, Interviews & Industry Perspectives

Independent interviews and coverage of Brett's franchise and business work. Inclusion does not imply that any publication or organization endorses 10X Enterprises.

Find Brett online

Answers

Frequently asked questions

Build a business that runs without you

Tell Brett where your business depends on you today. Every message is read personally.

Talk with Brett